Who are the elves?
We are Kate Bouverie and Dani Palmarini - both mothers of three, who found it hard to find well-made, interesting shoes for our own children. We knew there were lovely shoes out there, but found it hard to get hold of them, so we decided to sell them ourselves. We have sourced shoes from many different companies around the world, both well-known and less familiar, and are continually looking at new brands. We aim to provide choice and variety not often found on the high street, whilst providing a personal service
We want to bring back the joy and excitement to the occasion. We believe that buying a pair of new shoes should be an exciting event for a child.
Our aim is to create a peaceful and happy environment for the children and the parents so that the shoe-buying experience becomes enjoyable.